What Does a Sales Negotiator Actually Do?💫

When you decide to sell your home, you’ll hear the term Sales Negotiator mentioned often. But what exactly does a Sales Negotiator do and why are they such an important part of your moving journey?

At Edwards & Gray, our Sales Negotiators are central to helping you achieve the best result. Here’s a breakdown of their role.

🏡Matching Buyers to Your Property

A Sales Negotiator doesn’t just wait for enquiries – they actively match your property to suitable buyers on our database. This ensures your home is seen by motivated people who are ready to move.

👀Conducting Viewings

They carry out viewings with potential buyers, highlighting your property’s best features and answering questions with confidence. Their aim is to leave buyers informed, impressed and ready to take the next step.

💰Handling Offers

One of the most important parts of their job is managing offers. A Sales Negotiator will:

• Present each offer to you clearly.

• Qualify buyers to check their financial position.

• Negotiate to achieve the best possible price from the most suitable buyer.

📈Keeping the Sale on Track

Once an offer is accepted, a Sales Negotiator continues to play a key role. They:

• Liaise between buyers, sellers, solicitors and mortgage brokers.

• Keep you updated on progress.

• Help resolve any issues quickly so your sale moves smoothly.

💗A Personalised and Bespoke Approach

At Edwards & Gray, many of our team work in what’s known as a 360 role. This means that the person you first meet on a valuation is often the same person who guides you through your sale from start to finish. It allows us to provide a more personalised and seamless experience, as your negotiator already understands what matters most to you and your property.

Behind the scenes, we also have a wider team of experts supporting the process. From marketing to progression, our collective experience ensures that nothing is left to chance.

A Sales Negotiator is much more than a middleman – they’re the driving force behind your move. By combining personal, one-to-one support with the strength of a full team, Edwards & Gray are able to deliver a service that’s both bespoke and highly effective.

If you’d like to know more about how we work, get in touch today and we’ll be happy to talk you through the process.